Each platform has attempted to mirror the other’s success TikTok recently expanded its max video length to 10 minutes, while YouTube launched the 60-second video platform YouTube Shorts.Īs TikTok continues to dominate the social media landscape, more brands are turning to the platform. In the US, however, TikTok led downloads across app store providers.īased on new downloads, YouTube is currently one of TikTok’s largest competitors, placing second in App Store downloads worldwide in the first quarter. Despite being owned by Chinese tech company ByteDance, it was only the third-most downloaded app in Asia.
When using international metrics, Culver City-based TikTok ranked at the top of Apple’s App Store but behind Instagram and Facebook in Google Play downloads worldwide. under the Trump administration-is continuing to dominate the social media landscape.Īccording to a recent study by digital analytics company Sensor Tower, which examined new app downloads across Apple's App Store and the Google Play store in the first quarter of 2022, TikTok was downloaded over 175 million times in the first three months of the year-making it the most-downloaded app worldwide and continuing a nine-quarter streak of 10 million-plus downloads. In the midst of this turmoil, TikTok-the Chinese-owned video-sharing app almost banned in the U.S. Other TikTok spaces that aren't as oversaturated (but have the potential to be more popular) include shopping accounts, pet accounts, artists' accounts, DIY accounts, and more.Social media is a mess right now, with Elon Musk is buying Twitter and Meta continuing to deal with the fallout from " The Facebook Files." If you can, find a smaller niche that speaks to the kind of content you want to create: like the plant ladies of TikTok or home decor accounts mentioned above, these spaces generally have less creators, so therefore more room to go viral or catch a following quickly. Meaning, it's harder to be seen because everyone else is making this kind of content, too. If that's the route you want to go, then do it, but you should know these are oversaturated spaces. Find your (small) niche: Most people on TikTok use the app to record dances, sing, or do comedy.In the home decor space on TikTok? Try "#forthehome and #homedecoronabudget. Uploading a video of your plants? Include specific hashtags relevant to that niche: "plant ladies of TikTok," "houseplant club," etc. Some hashtags you may want to include are "fyp" and "for you page" since those are frequently perused, but also pay attention to niche hashtags. Use hashtags: Hashtags increase your content's visibility on nearly every social media platform- Instagram especially.So, if there's a dance everyone's doing, put your own spin on it. Stay up to date on trends: Making original, unique content is important but it's also important to hop on any trends that are going viral.If you're a trailblazer of trends on TikTok, then you're more likely to get peoples' attention. Basically, you have to make new content rather than just hopping on what's cool. Make interesting content: This is probably the most important step and since it's so ambiguous, you can see why it's hard to turn getting TikTok famous into a step-by-step process.There's a lot of content out there and if you're not making it frequently and consistently, it will get buried by people posting at least once a day. Here are our top tips for getting TikTok famous: However, there a few things you can do (regularly!) that will boost your chances. It's the question all TikTokers want to know: How do you get TikTok popular? Well, there's no real math equation for getting famous or going viral on any social media platform.
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